This really cool video was done by a university student, and let me tell you I wish that the university I attended for a while (or any university I am likely to be able to attend) supported this kind of arts project. I understand why a university might feel compelled to support the traditional arts in a world that is losing support for these kind of ventures, but on the other hand if that is all that a university supports then the university might not be appropriately preparing musicians and artists to live in a world that does not always support and appreciate the traditional arts over the less traditional.
Most of the time a university follows the trend of the rest of America (because following trends is what we Americans do best). So when America is stuck in a rat race of business first a university becomes very business first, which means that even arts and music tend to be business first. But it is strange because despite their desire to create business first students a university is usually so business first themselves that they can take the university in a direction that is actually less business advantageous for their students. For example, trying to support their university by forcing primary support of the traditional arts to get the support of the rich few who support traditional art forms (traditional painting, classical music, and other such careers that can be viable but can also be very selective and exclusive).
Also, a university can be judgmental of more modern arts, which is often because of the age and class of the teachers, staff, faculty, alumni, and other supporters of the university. Much of the time these people are of a generation several decades removed from the students of the university, which can result in much misunderstanding of the current generation's dreams, ideals, and pursuits. Unfortunately, this has led to a lot of stifling of the youth by people who were themselves stifled once.
On the positive side, a university that does not fall into all of these traps, of which there are perhaps a few, that kind of a university can be of great benefit to society and to the fortunate few that are privileged to attend. This is the kind of university that fosters the birth of a new movement, like racial equality in the sixties, or feminism in the seventies and eighties, or pacifism or any number of other "isms."